Digital Marketing Strategy & Operations


  •  2020


    Strategic Digital Marketing & Partnerships at Your Service

     

    • $3,000,000+ earned digital services revenue

    • $100,000,000+ eCommerce SEO experience

    • Sales 12 years, Content & Brand Marketing 10 years

    • Web Development & Digital Advertising (SEO & SEM) 10 years

    • Online Marketing Funnel & Lead Generation 6 years

    • Email Marketing & Automation 6 years

    • SaaS & Software Product Development 2 years

     

    I strategize, train, produce and distribute effective digital marketing across all online channels; SEO, SEM, Display Ads, Social Media, Video, Email, Mobile & Apps. 

     

    2020 Walmart eCommerce

    SEO Manager of Entertainment Toys & Seasonal

     

    2019 Walmart eCommerce

    SEO Manager of Everyday Living

    www.Walmart.com 

     

  • Start Up Advisor since 2018

    Recruited by CEO to Advise Palo Alto based DMscore.com.

    An AI assisted MarCom ABM SaaS Start Up delivering revolutionary digital marketing context to the dental entrepreneur. www.dentalarcade.com/raising_your_dmscore & www.dentalarcade.com/dmscore


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    March 2018 Founder & President LeadArcade llc, dba DentalARCADE.com a full service digital marketing agency for dentists specializing in Pay Per Lead. 


    Fully Automated Marketing Funnel

    DentalARCADE.com is an online marketing funnel that attracts inbound interest from dental entrepreneurs with the unique selling proposition of Pay Per Lead performance based marketing.

     

    The top of this automated online marketing funnel consists of traffic driven from email marketing lists, facebook ad traffic especially lead ads, affiliated partners & active phone solicitations. The content delivered to the captured audience includes a 78 minute presentation hybrid webinar, (recorded video with live chat) with dozens of case studies on dental winners vs losers in SEO, SEM, Email & Social media marketing channels. Subscription membership offer includes client portal & automated outsourced helpdesk and variable MQL billing.

     

    www.DentalARCADE.com

  • November 2017


    10,000 appointments reached & 

    over 2M digital sales

    Strategic partnerships with Healthcare Industry Software SaaS's plus in-house digital marketing services operations leadership result in over 10,000 online scheduled dental appointments to date. 

     

    Garrett prepares to enter private sector independently with new marketplace opportunity...

  • February 2016 Digital Marketing Specialist at Chrisad, inc. San Rafael, CA


    Digital Marketing Specialist

    Garrett joins the worlds largest dental growth management company serving as the digital expert.

     

    Develops chrisad digital marketing services into monthly recurring bundles (Marketing Menu blueprints), 10x's revenue. 

  • 2014 - 2015 Silicon Valley

    Software Marketing Manager

    www.Soffront.com

     


    Marketing Manager at Soffront CRM & Email Marketing, a Silicon Valley SaaS 

    SaaS based CRM-email marketing-automation software in Fremont, Ca. (now Las Vegas)

    • Email Marketing (grew list from 1,800 to over 60,000)
    • Market Positioning, Competitive Analysis, and Marketing Automation
    • New SaaS Product Launch Development, Design & Niche Targeting 
    • Agile-Scrum Project Management
    • SEM/PPC: improved quality score on Adwords & landing pages decreasing CPL 50%, optimized new PPC streams.
    • Social, SEO & Event & Content Marketing: > 100 blogs, 360 social media posts, 12 videos, 4 PR events, 2 enterprise partners, SEOmoz
    • Developed Reseller channel, sales collateral, design, sales enablement, vendor management, managed from 1 to 4.
    • Analytics Installation & KPI reporting including cost per lead and website conversion across all digital channels.

    www.soffront.com

     

     

  • 2014 Launched LeadMetropolis.com


    Fully Automated Online Marketing Lead Generation Funnels

    Generating & reselling local contractor leads in over 30 cities using primarily local SEO or SEM traffic.

     

    Automated client solicitation, operations, qualification & invoicing of leads.

     

    examples; 

    www.leadmetropolis.com

    www.chimneysweepsanjose.com

    www.chimneysweepsanfrancisco.com

    www.chimneysweepraleigh.com

    www.jobsmetropolis.com...

  • Founder & CEO Marketing Menu, inc.

    2011, 2012, 2013 Multi-Channel Marketing Agency with proprietary IP.

    Mar-Tec bootstrap startup offering a platform to simplify & amplify SMB marketing decisions with a Menu offering an efficient frontier of 52 local multi-channel, Local & integrated advertising campaigns.

     

    Funding sought for software ‘gui’ & national ratecard database development. 2010 origin dba as Full Spectrum Online Marketing. 

     

    www.MarketingMenuinc.com

    www.slideshare.net/garrettvatcher

    Marketing Menu 2.0 Silicon Valley Real Estate edition



  • 2010, 2011, 2012  Owner-Broker-Developer-Partner


    Full Spectrum Real Estate President, Chico, CA, Broker #01519659

    • Development, Construction, Subcontracting, Zone change petitioning. Real estate sales, mortgage & management. Part of FSRE was a partner position in GIS (geographic information system) software development company w/ prototype.

     

     

  • 2008 -2009


    Monetizing millions of unique visits

    Interactive Manager North West Properties

    Digital Ad Sales, operations management, and sales rep enablement. Implement Yahoo apt behavioral display ad targeting integration across CA-News Group inc (900 CA newspapers).

     

    www.chicoer.com

    www.orovillemr.com

    www.redbluffdailynews.com

    www.paradisepost.com

  • 2008 Yellow Page Sales -Account Executive


    # 1 new business sales during open season. Chico, Lassen, Front Covers. 

  • 2007 Financial Services -Account Executive


    Moved back to Chico, CA.

    B2C outbound & inbound sales. Subprime Real Estate Loans, Credit cards, auto loans. 

  • 2006 Yellow Page Sales -Account Executive


    Eugene, OR &  Newport, OR

  • 2005 Financial Planner Eugene, OR


    series 7, 63, 65 and OR state insurance licenses

  •  2004 Bachelors of Science in Business Administration with an emphasis on financial services


    Chico State University in Chico, California. 

  • 2003 - 2004 Financial Planner intern


    Chico, California. 

  •  2002 Custodial Services Team


    Humboldt State University, California. Arcata, CA 

  • 2000 High School Graduation, early graduate.


    Yucca Valley, CA

  • 2000 PizzaHut


  •  2000 Skyline League MVP


    Southern California division 11 football

  • 1998 - 2000 Lifeguard: Yucca Valley High School & Oasis Water Park


    Yucca Valley & Palm Springs, CA


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